Users of song-finding application Shazam search for music millions of times a day and the company is using this information to predict next year's likely movers-and-shakers.
There's a growing battle for the so-called 'second-screen' market. Apps and social networks are vying for attention on mobile phones and tablets while users watch the television. Indeed, research in August by broadcasting regulator Ofcom showed that while adults are spending more time in their living rooms watching television, 53% of individuals simultaneously use another device. The BBC even plastered one of their latest Doctor Who trailers with hashtags, an ingenious marketing ploy to get viewers to tweet about the upcoming show. But one of the more intriguing parts of this cultural phenomenon is that, beyond individuals sending out information to their social media profiles, there is a huge group actively looking to receive information – and organisations are using predictive analysis to forecast upcoming trends. Read more Tweet
Google has announced that its two new data centers in Asia — based in Taiwan and Singapore — are now online.
Following yesterday’s news that the company has scrapped plans for a third data center in Hong Kong, Google says it is doubling its budget for the Taiwan-based site, which will now see its total investment reach $600 million.
The data centers were developed because “the growth in Asia’s Internet has been amazing. Read more Tweet
New research from Marketing Land and SurveyMonkey reflects that smartphones are heavily used by consumers for shopping research in stores but there’s limited buying on the devices. This echoes a body of other findings in the market from a range of sources. Read more Tweet
Bizible, a marketing analytics app for Salesforce.com, has launched a feature to enable Google AdWords cost data to be imported and tied to actual revenue posted in Salesforce. The AdWords ROI Dashboard enables revenue tracking against keywords, ads, ad groups and campaigns. Read more Tweet
It is no secret that the in-depth analysis of information can a key differentiator to any organisation. However, when the subject is the retail sector, capturing and managing structured or unstructured data can transform business strategies for the better and be a very valuable ally in meeting customer demand - and that could not be different in Brazil. Read more Tweet
There is no question that much of the "water-cooler conversation" around TV shows and televised sports has moved to social media. But there are way too many specialized social TV services and apps out there.
As we predicted, a wave of consolidation has begun to change that. Last month, i.TV acquired GetGlue, a social TV check-in service. This year, Twitter acquired two social TV analytics companies, Bluefin Labs and Trendrr. Some believe that Apple's acquisition of Topsy, a Twitter-focused analytics firm, is ultimately about social TV.
In a recent report on social TV apps from BI Intelligence, we find that second screen apps fall into the same trap Foursquare waded into with location-based services. Foursquare hasn't fulfilled its ambitions because location-based social-mobile behavior is not enough of a separate category to merit a separate stand-alone social network. Read more Tweet
It’s often the case that a technology percolates for a period of time below the surface before it rises to general visibility. That’s the story of indoor location, which has been around for years but is now gaining momentum — in large part because of moves that Apple is making.
In March the company bought WiFiSlam, and indoor location was suddenly on the map — so to speak. Since that time there’s been growing interest in indoor location and related marketing opportunities, which include in-store couponing and notifications. Believe it or not there are more than a hundred startups in the “indoor location ecosystem.” Now Apple is now further raising the profile of indoor/in-store location through the deployment of iBeacons throughout its 254 retail stores. Read more Tweet